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A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition and USP, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.

Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creativs explained that without marketing many businesses wouldn't exist because marketing is ultimately what drives sales

A well-designed logo builds trust and get's people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.

Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colours, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.

A content creator is responsible for providing information and material across any platform or channel. They usually target a specific end-user/audience in specific contexts. A content creator can contribute any format: blogs, news, image, video, audio, email, social updates, and other related content.

A business coach can help you build the communication and negotiation strategies you need to demonstrate the value of your business to investors. A business coach can help you articulate your business's growth potential and help you to build your skills in working with this kind of financing

A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease

Sometimes you just need an outsider to come in and take a look at what you doing in your business and see what's working well and see where you could make cuts.  The most difficult thing about working in your passion means everything is a labour of love which makes it difficult to be objective.